PROJECT BLUE PROUDLY ANNOUNCES O’NEILL AS OFFICIAL PARTNER
Sales from Special Edition Apparel for Men and Women to Benefit Surfrider Foundation
Laguna Beach, Calif. (Aug. 20, 2007) – Project BLUE, the national initiative established to raise more than $1 million in support of ocean and beach protection, is proud to announce O’Neill as an official partner.
"O'Neill is stoked to become a member of project BLUE," said Chief Executive Officer Toby Bost. "O'Neill is a brand that was founded on the concept of being able to surf longer and we want generations to come to be able to enjoy the ocean and its coastlines. By becoming a member of project BLUE, we are partnering with other industry leaders to generate environmental awareness to protect our oceans and the spirit of surfing."
As a project BLUE partner, O’Neill joins Billabong,
Dakine, Electric, Nixon and Reef in their quest to support the international
efforts of the Surfrider Foundation by creating special edition products.
Beginning in spring ’08, O’Neill will offer project BLUE apparel
for men and women including 100% organic cotton printed tees and organic
cotton blended hoodies.
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Available to consumers in January 2008, the O’Neill
project BLUE products will be sold at leading retail stores nationwide
and on swell.com, the official online retailer of project BLUE. Proceeds
from the sales of each piece will be donated directly to the Surfrider
Foundation.
“We are thrilled to have O’Neill join the project BLUE
initiative,” said project BLUE Founder Vipe Desai. “They
are an iconic brand in the surf industry and their partnership will
allow us to reach out to an even larger audience of consumers who
want to help protect our coastlines.” |
Retailers interested in carrying project BLUE products can see a special preview of the new spring 2008 styles from all six partners at the upcoming Action Sports Retailers show in San Diego, Calif. this September.
About O’Neill
O’Neill, the original Californian surf, snow and lifestyle brand,
was founded in 1952 when a young man named Jack O’Neill took his
unstoppable passion for surfing and used it to beat Mother Nature at her
own game. Pioneering the world’s first neoprene wetsuit, Jack had
successfully found a way to extend his surf sessions in the bone-chilling
breaks of Northern California. He opened up the garage doors to his first
surf shop in Santa Cruz soon after. For more information on O’Neill,
visit www.oneill.com.
About project BLUE
The oceans, waves and beaches we love are being abused and need help.
Through project BLUE, brands create unique products that help generate
funding for Surfrider Foundation-based initiatives.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated
to the protection and preservation of our world’s oceans, waves
and beaches. Founded in 1984 by a handful of visionary surfers, the Surfrider
Foundation now maintains over 50,000 members and 60 chapters across the
United States and Puerto Rico, with international affiliates in Australia,
Europe, Japan and Brazil. For more information on the Surfrider Foundation
go to www.surfrider.org.
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